A Matter of Individual Choice
I was hunting and gathering the other day and right at the entrance of one of my favorite foraging grounds was a whole pallet of these cookies (little devils) for only a buck a bag. So I consciously made the choice to waste a dollar in order to create this image.
The cookies look like a good deal to your genetic programming for survival; take the calories when you can because you’re never quite sure when you’ll find another berry patch. Additionally, just to survive, you’ll have to kill a deer with your bare hands today and then fight off a saber tooth tiger just to hang on to your booty.
Right about now you are thinking, “this author is being facetious” – (read a smart ass). I prefer facetious but will take either if I’ve made a point. For most of us, these calorie hoarding survival machines we call our body will be stuck at a desk for 8 hours, then in traffic for an hour, then in front of a television for a couple more hours, give or take a couple. Therein lies the problem – no saber tooth tigers giving you a work out. So intellectually, it doesn’t make sense to take the extra calories, but the hunger biologically is still there.
It’s that biological hunger that the food companies and marketeers use to their advantage to create a profit for their corporations at the expense of your health and wallet. They justify the design and merchandising of these processed foods by propounding the myth as fact that all calories are equal and that how many calories and individual consumes and burns is a matter of individual choice.
Really, your choices aren’t as broad as you might think. Ten giant corporations control ninety percent of the food in America. But you still can make the choice to control your own personal environment, thereby limiting your exposure to biological temptations and pitfalls.
For this example, choose to walk past the pallet. There are two obvious problems with the bag of cookies. First there are seven servings in each bag. ‘bet you can’t eat just one. Secondly there is zero dietary fiber which means the sugar will hit your system fast, raising your insulin levels and driving the calories to fat. It’s the survival mechanism, storing energy for leaner times. However the leaner times never come. Not in America.
Now consider the apple;more filling, full of micro and macro nutrients, 116 calories (‘bet you only eat just one), 23grams of sugar tempered with 5.4 grams of dietary fiber to slow the absorption of the sugar allowing your body to use it for energy rather than being overloaded and having to store it as fat.
The choice is simple, isn’t it?
It will take a lot of public and political will before the food companies change their ways. However if you woke up this morning and aren’t satisfied with your appearance and health. Maybe your energy is low or the type 2 diabetes is starting to take it’s toll. It’s not hopeless, there are answers.
You set your health as a priority today as a matter of individual choice by getting educated, changing your environment and getting coached. It’s not as difficult as you might think. Try it for a month and see what you can do.